BrandStrategy, Inc.

BrandStrategy, Inc.



About Us

BrandStrategy, Inc. is recognized as the authority on building Genuine Brands worldwide and is a pioneer in the field of BrandScience as well as developing and implementing transformation strategies. BrandStrategy has advised over 350 brands in 17 countries including Fortune 500 corporations, entrepreneurial ventures, associations, destinations, non-profit organizations, successful individuals and celebrities that desire to enhance their image, perception and success. BrandStrategy’s clients use our proprietary BrandPromise® science to enhance hundreds of millions of their customers’ experiences in 50 countries worldwide.

Our BrandScience™ principles are outlined in our four books; The BrandPromise®, The BrandMindset®, Destination BrandScience™ and Global Destination BrandScience™, which are available online at

We guide our clients in their journey to becoming a one of a kind brand by implementing the four key BrandScience steps to brand success:
I. Brand Assessment - Define the brand’s essence and experiential commitment.
II. BrandPromise – Create a unique Promise and paradigm shift.
III. Brand Blueprint – Become distinctive in the customers’, influencers’ and stakeholders’ minds.
IV. Brand Culturalization – Everyone learns to think like a brand and live the Promise.

Local Clients include: Port of Skagit, Washington State Employees Credit Union, EDASC, Island Hospital, Bellingham Golf and Country Club, Fidalgo Bay Roasting, Majestic Hotel and Anacortes Energy Project.